CREATIVE BRIEF

A document outlining the creative approach and deliverables - connecting the work requested to the broader business goals by clearly outlining the strategy of the campaign.

First Name

Last Name

Phone Number

PROJECT OBJECTIVE

Briefly describe your project in one or two sentences.

IDEA AND STIMULUS

The main statement/idea to communicate to illicit a response.

AUDIENCE

Who are the people that we are targeting?

RESPONSE

Describe the desired outcome or call-to-action to the main statement or idea.

MESSAGING/CREATIVE MANDATORIES

Specific themes or concepts to incorporate?

DELIVERABLES & TIMING

What are we producing? When does it need to be delivered?

USAGE

Where will the deliverables be used? Any third-party dependencies?

AUDIENCE INSIGHTS

Are there unique audience attributes (ex. behaviors) we can leverage?

COMMUNICATION CHALLENGES

In the form of a question, frame the opportunity and change we'd like to affect in the audience.

MEASURE OF SUCCESS

What metrics will we use to measure the project's effectiveness against the stated objective?

COMPETITION OR MODELING

Are there other organizations or people doing this well?

WHAT IS YOUR BUDGET FOR THIS PROJECT?

$2500 - $5000

$5000 - $10,000

$10,000 -$25,000

$40,000+

To Be Determined

CREATIVE BRIEF

856.308.7075

Magnolia, New Jersey